UNIQLO: NUMBER 1 FOR FOREIGNERS
See the the “Top 10 Fast Fashion Brands Frequently Shopped by Foreign Residents in Japan.
No. 1：UNIQLO
UNIQLO (UNIQLO) was ranked as the No. 1 fast fashion brand most frequently purchased by foreigners living in Japan in the same survey. Based in Japan, UNIQLO offers high-quality products at affordable prices, and is widely supported overseas. The brand’s reliability, comfort of wear, and wide lineup of items are thought to be the reasons for its popularity among foreigners.
Reasons to Buy at UNIQLO:
UNIQLO has a large number of stores and offers good prices and quality. You can buy both trendy and basic clothes.
”I buy at UNIQLO because the quality is good even though the prices are affordable. Especially, there are many simple clothes, so it is easy to find designs that I like.”
No. 2: GU
GU, which targets the trend-conscious younger generation, comes in at No. 2, and its speedy product turnover and the fact that it offers a new collection each season also seem to be popular.
Reasons for buying at GU
I often buy clothes at GU because there are so many choices, it is easy to find clothes in my size and they are functional.
GU is very good in design and quality, and the prices are cheap. I also buy clothes from GU because it is a well-known brand all over the world” (Philippines / 20s female)
I choose GU because there are various styles of fashion in the store, and anyone can try on clothes regardless of gender, race, or size” (Indonesian / 10s female)
Fast fashion brands originating from overseas such as H&M and ZARA were also included in the top 10. Details of the “Top 10 Fast Fashion Brands Frequently Bought by Foreigners Living in Japan” can be found here: https://work.yolo-japan.co.jp/13213
MYNAVI
February 28, 2024
https://news.mynavi.jp/article/20240228-2894042/
