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MARCH 14- Celebrating “White Day” in Japan. White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as an “answer day” to Valentine’s Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine’s Day.
White Day gifts
It’s not as common for men to make their gifts themselves. Typically, cookies, candies, and chocolates are common. For a romantic partner, a more elaborate and expensive gift is best, such as fine chocolates, jewelry, or a cute scarf, especially if it’s white to mark the day.
By: Miho Kurogi
