The Yomiuri ShimbunFlavored water products have been gaining popularity among consumers — not only for their perceived health benefits, but also thanks to the water being flavored with fruit juice.
The products are highly rated among consumers thanks to their low calorie counts and great novelty — as it is neither natural water nor a soft drink.
Beverage makers have been increasing sales competition ahead of summer, when there is great demand for cold drinks.
Suntory Beverage & Food Ltd. has launched the Suntory Minami-Alps Tennensui & Yogurina, a yogurt-flavored water with whey added. The flavored water, with its tangy flavor of rich yogurt, is part of Suntory’s Minami-Alps Tennensui product line.
Coca-Cola (Japan) Co. also started sales of aloe-flavored Irohasu as a new series available at Seven & i Holdings group stores such as Seven-Eleven and Ito-Yokado.
