Being Kawaii is no longer a trend but it has grown and become a fashion revolution. Although being Kawaii has been in Japan, first starting as a small movement donned by the few very brave teens quite some time ago, the aesthetics of how happy and super cute being Kawaii has finally been accepted by the movers and shakers of the fashion industry all over the world.
Being quirkily, unstoppably, bubbling over with cuteness has finally caught on with the likes of the famous set particularly Katy Perry, Lady Gaga and Nicki Minaj. The good way that Kawaii entertainer, Kyary Pamyu Pamyu along with the irrepressible charm of Sanrio Hello Kitty paves the way for the world to go lightly and delightfully fearless when it comes to diving into levels of cuteness.
We can also spot the milder version of this style when you chance upon Ariana Grande, and Zooey Deschanel in the TV show, “New Girl.” The current psychedelic, hyper-sexualized fashion statements from Miley Cyrus also shows a Kawaii inspiration. If you’d like to grab some of the latest creations of designer Keita Maruyama’s offbeat label DRESSCAMP, you can almost feel that your happiness will go overboard as well.
Even if there is an initial impression that such followers and patrons of Kawaii seem childish or nonthreatening and even pushovers – just merely being fearlessly happy is quite an admirable trait. After all, showing and standing firm on portraying how one appreciates Kawaii and delights in it, is a brave front against the tradition or narrow mindset of how girls or women should or would or must dress up.
If you’d like to know more about the power of Kawaii you can check out the bilingual magazine The Reality Show or just drop by Harajuku to see how being Kawaii can make life even more interesting.